About Josh

I taught myself to code at nine on the family’s first computer, and I’ve been building things for people ever since. That path ran through a MySpace-era startup, a mobile-platform company I co-founded and sold, six years shipping financial apps at Transamerica, and engineering-director roles where I learned what teams can do when someone protects their focus (and what burnout does when no one does).

Along the way I founded and eventually exited four companies, Mobilesalt, ROAR, BuzzedApps, and Fae Letters, served hundreds of clients building custom mobile apps, and picked up a patent. I also failed spectacularly at three others: ZoeCity, Hearlife, and Text2Ask. Anyone who builds enough things builds some that don’t work, and the wrecks taught me as much as the exits.

I’ve been the founder, the technical cofounder, the director, and the guy staring at the ceiling at 2 AM. These days my work spans AI and technology leadership across the spectrum, plus Apothix Digital, the studio where my products live, and writing about how technology and humans can be good for each other. Different chapters, same job: build the system that unleashes the person. (It took me over twenty years and a few burnouts to notice that’s what I’d been doing all along.)

At home I’m a husband and a dad in upstate New York, with a couple of dogs underfoot. The poster behind my desk is from The X-Files.